Jay Gordon is the founder of Bodega, which is the “secret sneaker store” with a cult following in Boston, MA. In his video interview Jay speaks on Lacoste being first in fashion at a couple of things. It’s pretty interesting and I am sure you will be surprised at what Lacoste actually did first and how it relates to fashion today. The Bodega Lacoste Broadwick can actually be purchased at Bodega today Saturday december 11th for a little early tweet. As an added early bonus the first 50 pair will come with a Bodega T shirt……….